We're All Paying For This

How the internet is monetized will save or destroy us

Archive

The Open WebThe Open Web

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The Trade Desk's Nihilism Problem

Their customers believe in nothing and so shall they become just that.

Lee Elliott

The Open WebThe Open Web

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Bluesky Is Good, Actually: Part Two

Ideology. "Politics." Redemption. Money?

Lee Elliott

The Open WebThe Open Web

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Bluesky Is Good, Actually: Part One

Think Critically, Not Algorithmically

Lee Elliott

AnalysisAnalysis

"Oh shit!" + "No shit."

The essence of great analysis lies between two expletive exclamations

Lee Elliott

Mobile App AdvertisingMobile App Advertising

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AppLovin Is For Gamers, Part Two

All's fair in love and war, but what about e-com?

Lee Elliott

Mobile App AdvertisingMobile App Advertising

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AppLovin Is For Gamers, Part One

It's certainly not for lovers.

Lee Elliott

Meta AdsMeta Ads

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Incrementality is a Dead Scene

It's the best we never had

Lee Elliott