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Oliver Buchannon
Lee Elliott

LLMs

Sam Altman Smells Easy Money

Jan 28, 2026

•

17 min read

Sam Altman Smells Easy Money

OpenAI is capitalistically correct to start in the "premium" ads space

Lee Elliott
Lee Elliott

The Open Web

+2

The Trade Desk's Nihilism Problem

Aug 14, 2025

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20 min read

The Trade Desk's Nihilism Problem

Their customers believe in nothing and so shall they become just that.

Lee Elliott
Lee Elliott

The Open Web

+2

Bluesky Is Good, Actually: Part Two

Aug 5, 2025

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18 min read

Bluesky Is Good, Actually: Part Two

Ideology. "Politics." Redemption. Money?

Lee Elliott
Lee Elliott

The Open Web

+2

Bluesky Is Good, Actually: Part One

Jul 23, 2025

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14 min read

Bluesky Is Good, Actually: Part One

Think Critically, Not Algorithmically

Lee Elliott
Lee Elliott

Analysis

"Oh shit!" + "No shit."

Jul 17, 2025

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13 min read

"Oh shit!" + "No shit."

The essence of great analysis lies between two expletive exclamations

Lee Elliott
Lee Elliott

Mobile App Advertising

+2

AppLovin Is For Gamers, Part Two

Jul 8, 2025

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22 min read

AppLovin Is For Gamers, Part Two

All's fair in love and war, but what about e-com?

Lee Elliott
Lee Elliott

Mobile App Advertising

+1

AppLovin Is For Gamers, Part One

Jul 1, 2025

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22 min read

AppLovin Is For Gamers, Part One

It's certainly not for lovers.

Lee Elliott
Lee Elliott

Meta Ads

+1

Incrementality is a Dead Scene

Jun 5, 2025

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23 min read

Incrementality is a Dead Scene

It's the best we never had

Lee Elliott
Lee Elliott
We're All Paying For This

We're All Paying For This

How the internet is monetized will save or destroy us


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